FIPRA is the largest public affairs consultancy in Europe.
They approached us as they felt their website and internal communications were not representing the business as well as it could and needed to modernise.
They wanted to position themselves as the leading PA consultancy; effective, strategic and brilliant.
We travelled to Brussels to meet the team and asked them a series of questions in order to help develop their brand identity.
FIPRA's old brand was described by them as 'old-fashioned, visually inconsistent and text-heavy.'
Moodboard for 'A Cut Above' concept
Developing the diamond motif
Updating the typefaces and colour palette. FIPRA didn't want to move too far away from their existing brand colours so we updated it for a modern feel. The yellow was important to them to show their link to the EU.
The new branding was applied to their website and internal communications, including PowerPoint templates.
