Brief
Rebrand St Andrews Botanic Garden
Rebrand St Andrews Botanic Garden
Thinking
Botanic gardens have an image of being stuffy places for 'older, white middle classes' only. I see St Andrews Botanic Garden as a hidden gem that is largely undervalued.
Their website was not doing its job of tempting people to visit. The garden houses a large collection of tropical butterfly and was the inspiration for my logo and much of my final design.
